Ali Bouali (Zaanstad, 1981) is a rapper, entertainer, TV personality and theater creator. The general public knows him from the number one hit Wat zou je doen alongside Marco Borsato. This song was recorded during one of the six sold out concerts in Kuip(2004). Besides being a artist, Ali B owns a record label and runs his own management and entertainment company SPEC Entertainment. In 2013 he founded his own TV production company together with Najib Amhali, called Noth Sea Camel. During the Big Improvement Day, Ali will do a wrap up in his own entertaining way.